5 Questions That Pivot Your Website Content Strategy

Most often companies end up following a template of ‘how a website should look’ and not on ‘how it should be perceived’. In this blog post, we are simply going to focus on the five essential questions that a business must address while curating content for its website.

Google Analytics: Metrics For Tailoring An Effective Content Strategy

With Google Analytics implementation, we can derive actionable insights beyond ‘page views’, ‘comments’, ‘shares’ and ‘lead conversions’. This tool makes the content quality comprehensively quantifiable.