I am a content solutions provider for brands, helping them promote their products & services effectively.
Client Reviews
Armed with 16+ years of experience in advertising, media and content, I specialize in building strategic web presence for businesses – in the process curating compelling content and digital assets that bring customers closer to brands.
I often engage other freelance content writers – spread across Mumbai, Bengaluru & Delhi – for projects that require specific technical expertise. Together, we strategize on holistic content approaches that deliver the best results for our clients.
My focus is on helping clients establish and evolve their online presence and get their digital ‘visiting cards’ right! I offer services like strategic advisory, content writing, ad copywriting, and theme-based website development. Here are some of the core services:
I have worked with Aruna on multiple projects related to Brand Strategy and Digital Marketing. She takes ownership and is always driving for results all the time. She sees and can address everything from the big picture to the details. Aruna is creative, energetic, solutions oriented and highly motivated with great communication skills. She is an asset to any company that she’s with.
I and my team help businesses develop their brand collaterals and digital assets. Here are the most common queries from our new clients:
I don't provide sample content for projects as such. Clients are not charged for submissions until the content is approved. So, you only pay for the content you like!
We charge on a per-project basis, depending on the nature of the content (website copy, blog, email, etc.), the scope of work, timelines, and the brand category. As my team is made up of senior professionals, our charges correspond to the quality of our work. We don't take up "per-word" content requests.
The initial quotation will contain all the clauses and specifics related to invoicing, project deliverables, estimated deadlines, and advance payment requirements.
We use another dependable online plagiarism-check software to ensure 100% original content for our clients. We share this report with all our work.
Of course! Most likely your project (content or website development) will be handled by me. But in case another freelancer is roped in for a niche project, they are retained for that specific client. The reasons for this are many:
- Client is comfortable coordinating with a single and/or specific POC.
- The tonality and voice of content stays uniform.
- While writing for a single product the writer becomes well-acquainted with company offerings, product/service category, and the industry at large. It helps the quality of output in the long-term.
We don’t undertake content projects related to ghost writing, resume writing, video scripting, review writing, SOP writing, and other non-business content. We also don’t pick up work in following categories: Digital Marketing, Cryptocurrencies, Gaming, Gadgets, Fashion and Personal Branding.
However, for individuals we do offer website development services.
If you are a business owner you can approach me for a short training session for your staff members. You can select specific areas suited to your business but on a broad level, there are six main subjects I cover:
- Basics of writing
- Social Media
- Internal & external email writing
- Press Release writing
- Blog writing and updating it on your WordPress website
- Content SEO elements to consider in writing
You can also hire me to develop a content guidebook for your organization (similar to brand design guidelines).
Please get in touch with me to schedule a training session.
For educational institutions and aspiring business content writers, the course module is a lot more comprehensive. You can find details for it on our Training page.
Discussing scope of work of the project.
The process begins with questions related to the exact scope of work. During our initial interactions, I'll try and learn as much as possible about the project, the business, target audience, and key objectives. You are expected to share some reference materials and/or competitor details. The questionnaire will depend on the nature of the project - Content, Website Development, SEO Audit, etc.
Here are four key things that we'll need to know to submit a quotation: industry, the scope of work, and delivery expectations.
Submitting quote & devising the project road map.
After we understand the project requirements, we assess the scope of work and email a quotation. At this stage, we also conduct audits (content or SEO), if required, before sharing a plan of action (POA) for the project.
All the clauses of the quotation will be mentioned upfront - like invoicing specifics, scope of work, estimated timelines and advance payment requirements.
Delivering impeccable quality.
Once the charges and timelines are approved, our team completes billing-related formalities (if any) and gets straight to work! Our USP lies in our attention to detail and branding-focused approach, and we work very hard to deliver on-point, TG-driven content, websites, and design.
We submissions are accompanied by plagiarism-check reports to confirm the originality of content. To ensure error-free content, all our write-ups are vetted on AI applications such as Grammarly and Writer before handover.
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